It started off with a simple question: Who's the most famous athlete in the world?Ben Alamar, ESPN's director of sports analytics, devised a formula that combines salary and endorsements with social media following and Google search popularity to create the ESPN World Fame 100 rankings.
Today, however, the 26-year-old Serb tells his story in a remarkable book, Serve To Win, which reveals how changing his diet has transformed his health and tennis.Novak Djokovic retired from the 2017 Wimbledon Championships in the quarterfinal against Tomas Berdych on Wednesday due to an elbow injury.He's now gone five consecutive Grand Slam tournaments without a title after winning six of the previous eight.He'd already won six championships, including two majors, by this time one year ago. Taking an extended break was a consideration, but he felt a duty to the game as one of its top competitors."Trust me, I'm thinking about many things, especially in the last couple months.I'm just trying to sense what's the best thing for me now," Djokovic said. Novak Djokovic was in Croatia in the summer of 2010 for a Davis Cup tie and was having a consultation with Dr Igor Cetojevic, a nutritionist and fellow Serb.